01
BMW THE2 Active Tourer

DESIGN

IDEATION & DESIGN

THE FACELIFT / Genesis Design is responsible for the exterior design innovations of the BMW 2 Series Active Tourer basic model and the BMW 2 Series Active Tourer with Motorsport Package ( MSP). Every vehicle is given a facelift after a certain period of time. The modernization takes place both in the interior and in the exterior.The facelift is intended to modernize and refresh the vehicle.

 

The new Global Design Language elements will also be introduced to match the current brand image. A facelift always has the task of being perceivable to the maximum and differentiated to the maximum. It should be very different from its predecessor so that the innovation is immediately recognizable.

THE FACELIFT

BMW THE2 BASIS ACTIVE TOURER

01
BMW 2Series MSP

ENGINEERING

INDUSTRIALISATION TO SERIES

Genesis Design has brought the styling in line with the technical and legal requirements. In several Design Technik Konvergenzen (DTK) all requirements were implemented in 3D surface modeling (Autodesk AliasSurface).

 

For example, the pedestrian impact protection requirement, EURO-NCAP, Unterfurplan, FirstImpact, as well as PDC sensors, aerodynamics requirements and much more were incorporated into the styling.

THE DIFFERENCE

BMW THE2 MSP ACTIVE TOURER