When AIRBUS intented to build up a flying drone, Genesis Design was asked for overtaking the designdevelopment of this visionary idea. In a new and competetive market, it is important to create an innovative, serious and futurable icon. Even more so when it concerns a global player brand like AIRBUS. Together we started a task force unit with one aim: to let the drone fly in the air in 2020. DONE!
Genesis Design was even asked for advice of the integration of the previous developed design into all technical demands. So what is more difficult than preserving the iconic design while having a totaly functional product like an helicopter? It needs to have the special Genesis Design skills to implement the initial designintention into a flying series product.
"Looks pretty cool, now he just has to fly", said Federal Transport Minister Andreas Scheuer (CSU) at the presentation of the Cityairbus.