Our Studio is more than just a design studio. It is a driving force for future visions, exceptional concepts and the transformation of bold ideas into market-ready products.
Creating Values. Designing Excellence. Engineering Soul. Realizing Emotions.
SERVICE / STUDIOS
Great design is not decoration: it is the reason people choose one brand over another.
From the first sketch to a market-ready product, every decision here is made to make your brand stronger,
your product more desirable and your business more competitive. Strategy. Design. Engineering.
All under one roof: built for brands that want to lead.
LEADERSHIP
Dirk Juergens · Co-Founder · Design Director
As Co-Founder and Design Director, Dirk Juergens brings rare expertise in detailed design and Class-A surfacing to every project. His work ensures that precision is not a finishing step – it is the standard from the very first concept. Every surface, every detail and every design decision reflects his commitment to excellence that is both visible and felt.
As Design Director, he leads and mentors multidisciplinary teams, fostering a culture of precision, craftsmanship and uncompromising quality. Dirk’s role as the studio’s ultimate design authority ensures that Genesis Design remains a trusted partner for premium mobility, marine, product and experience projects worldwide.
For Dirk, design is not just about creating form — it is about shaping identity, emotion and lasting value through rigor and perfection.
Rainer Mueller · Co-Founder · Managing Director
As Managing Director and Co-Founder, Rainer Mueller drives the studio by merging technology, strategy and design into a single cohesive force. For him, design is the key that unlocks emotion, usability and innovation simultaneously – and it is this philosophy that has established Genesis Design as a trusted partner for global clients across automotive, marine and consumer products.
As MD, he leads Genesis Design with a strong commitment to quality, detail, and long-term value. Under his direction, the studio has become a trusted partner across mobility, marine, product, and experience design, delivering solutions that are both technically sophisticated and emotionally resonant.
Driven by curiosity and a passion for innovation, Rainer believes that outstanding design should not only be seen, but felt emotionally – creating lasting connections between people, products and brands.
OUR Global Clients
FEATURED PROJECTS
work that speaks
BMW i5 Frontlight Design
Our partnership with BMW is showcased in this innovative LED frontlight system. More than technology, it’s a vibrant signature, connecting the car and its world.
SAY 52
German Design Award 2023 Winner
In collaboration with SAY Carbon Yachts, the SAY 52 project blends design language, naval architecture and engineering for enhanced aesthetics and comfort.
MARKER KINGPIN
Our studio’s expertise drives Marker Kingpin’s success, delivering a hybrid ski binding that balances uphill efficiency with downhill power.
CONTACT
Our studios unite insight, strategy and creativity, empowering confident decisions by strengthening audience connections for measurable success.
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