THE 5

Hardly any other part of a car is as important as the lights. They contribute significantly to the character of the vehicle both by day and by night. A vehicle's lights make technological progress tangible at first glance and convey the core values of a company. In this success story, we show how we achieve a vision for a new and iconic look efficiently and purposefully with our partner Depix. The Ideation designs are not a commissioned design service but a free internal work. Genesis Design was responsible for industrializing the character and soul of the design draft into 3D production data for upcoming tooling processes! This is what we call "realizingEMOTIONS".